Minna no tabo x 7-eleven
7-Eleven
Work involved: Interactive booth promotion (voting)
7-Eleven teamed up with Minna no Tabo for a World Cup 2010 marketing campaign. Customers can redeem their favourite tabo character(s) upon purchasing at 7-Eleven. Infin Media was commissioned to create an interactive voting system for their MTR booth.
Customers can vote for their favourite team in the World Cup 2010 and view the how Tabo of each country tackling, overhead kicks, cruyff turn...
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