Glove Doll Christmas
JCDecaux in MTR
Work involved: Interactive Christmas Promotion (Voting)
To celebrate the festive season, MTR came up with a Christmas Package which engages the MTR passengers via Multimedia Stations. Infin Media were commissioned to create a Christmas Buddy Corner in 3 stations.
This multimedia station provides exposure of advertiser's TVC. Passengers can also interact by voting for their favourite buddy and download e-card to their mobile phone via blue tooth.
Back to Listing